By April 2022, 90 million milk bottles with Healthy Start messaging will be distributed across the U.K.

#GMHealthyStart

Healthy Start

If you’re pregnant or have children under the age of 4 you can get free vouchers or payments every 4 weeks to spend on:

  • Cows milk.

  • Infant formula milk.

  • Fresh, frozen or tinned fruit and vegetables.

  • Fresh, dried, and tinned pulses.

You can also get free Healthy Start vitamins.

To find out if you’re eligible, how to apply and what you’ll receive, head to our page or read our post here.

By April this year, their ‘Could you get this milk for free’ campaign will be on every single milk bottle in the Iceland stores, which enables a reach of millions of homes across the U.K. A lot of people don’t realise that they are eligible for the Healthy Start scheme. Millions of vouchers go unclaimed nationally, everyday.

Iceland’s campaign will make people take a second look at their milk bottle. The label will have a QR code which will take people to the NHS website to apply, this will help those who need to make the switch to a pre- paid card before the deadline (31st March).

Iceland revealed it will also be creating special campaign delivery vans which will deliver milk bottles in areas of low take up across the UK.

If you need further information about the Healthy Start Scheme, head to our pageadvicegm.org/healthystart.

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